Wednesday, May 6, 2020

Tupac Shakur And The West - 1280 Words

â€Å"I’m a reflection of the community,† - Tupac Shakur. (3) For most artists, music creates a medium that can be used to express their thoughts and feelings to listeners, but for Tupac Shakur, known mostly as 2Pac, music became the medium in which he communicated not only his own struggles, but also the struggles of his community and his peers. (1) Tupac possessed an uncanny ability to express emotion through his lyrics, being able to tell detailed and tangible stories about the daily violence and crime that he witnessed while growing up in the impoverished community of East Harlem, New York (Tupac moved to Los Angeles when he was 17). (4) Tupac’s counterpart, Biggie, known as The Notorious B.I.G., became the main figure of east coast rap†¦show more content†¦(M) Another reason Tupac should rest on a tier of his own comes from his ability to connect to the hoi polloi not only physically, but emotionally as well. (L) Tupac gained fame by rapping about r eal issues that plagued the society that he lived in, setting Tupac aside from the rest of the rappers who only rapped about money, drugs, and woman. (S) Tupac really came onto the scene with the song â€Å"Brenda’s Got a Baby.† (L) The song provides a chilling tale of a young girl in his neighborhood who turned to prostitution as a means of supporting herself and her child, ultimately leading to her death. (M) With Tupac, â€Å"you can feel the emotion in every word he raps, and part of the reason why this happens is because he’s so versatile† (Holden). (L) Another song that had great influence on society and Tupac’s legacy, â€Å"Keep Your Head Up†, became a hit song when released in 1993, quickly climbing to the top of the music charts. (S) In the song, Tupac tackles the issue of the lack of appreciation for woman. (M) Tupac â€Å"took the struggles of living in poverty and the ghetto and turned it into poetry. At times he tried to sprea d positive messages in his music† (Art of Rap Music). (S) Tupac’s music will forever remain in the hearts of its listeners because of its emotion, power, and ability to relate to. By reaching the hearts of his listeners, Tupac has influenced many of the prolific rapper of today. â€Å"Tupac was the first one toShow MoreRelatedTupac Shakur - Turning Struggles Into Success1646 Words   |  7 PagesTupac Shakur – Turning Struggles into Success Violent lyrics, a bad-boy image, and a long criminal record are what attracted and connected millions of young adults to the now legendary rapper Tupac Shakur. Tupac was a man of contradictions; for example, his music degraded and also praised strong women. Tupac Shakur rapped about problems that inner-city black Americans could relate to, along with his legal and personal drama; you could not get away from Tupac in the 1990’s. From the womb to theRead MoreEssay On Tupac1498 Words   |  6 PagesTupac Shakur, also known as 2pac and Makaveli, is a hip-hop icon. Not only was Tupac just a rapper, he was also a poet, actor, and a philosopher. Many people refer to him as a â€Å"Rap God† and â€Å"The King of Rap†. Tupac was well-known for his â€Å"Thug† image, rap skills, and his many conflicts. He changed the world, especially with his music and meaningful lyrics. He was born in the 1970’s, during the time of high racism against African Americans an d the crack epidemic. While growing up in East Harlem, NRead More Tupac Essay1045 Words   |  5 PagesTupac When thinking of the Hip-Hop industry, one of the first names that comes to mind is Tupac Shakur. Shakur was born in the Bronx on June 16, 1971. He was reared by his mother Afeni Shakur who was an active member of the Black Panthers. Tupacs family later relocated to Oakland, California, where he spent much of his time on the street. As a kid, he was always getting himself into trouble, and he was very lonely. He started writing songs to keep himself out of trouble. An article fromRead MoreBiography on Tupac Shakur Essay1049 Words   |  5 PagesBiography on Tupac Shakur In much the same fashion that Kurt Cobain defined the alternative rock music scene, Tupac Shakur defined the hip-hop scene as we know it today. What made Tupac (also known as 2pac) so special was his enormous talent, his on-screen friendly looks, and the sense that he was real and talked the talk, while walking the walk. Since his death, theres been a deluge of speculation on who and why, and even if, but unfortunately still no concrete answers exist for any of theseRead MoreTupac Amaru Shakur And Christopher Wallace1321 Words   |  6 Pages Tupac Amaru Shakur and Christopher Wallace also knows as â€Å"Biggie Smalls† are both male rappers who lived a pretty short but famous mid 90’s career in the music industry. Tupac and Biggie were able to escape the streets therefore, many people claim that it was the industry that killed them. Tupac and Biggie are both famously known for their rapping careers even though Tupac was more an activist and Biggie rapper. Tupac Amaru Shakur who was born Lesane Parish Cooks was an AmericanRead MoreMusically Inspired Movements Essays778 Words   |  4 Pagesindividual’s to express particular emotions, it more importantly displays its message in the masses of society further leading to cultural movements. Examples of musically inspired movements include Michael Jackson’s environment awareness, the Tupac Shakur and the Notorious B.I.G rivalry, and Drake’s motto YOLO. Michael Jackson, the King of Pop, inspired a worldwide movement. In 1995, Michael Jackson wrote a socially conscious piece on environmental and animal awareness in his song, â€Å"Earth SongRead MoreThe Dispute Between Biggie and Tupac3448 Words   |  14 Pages90’s between the West coast and East coast rap stars Tupac Shakur and the Notorious B.I.G. (Jordan, 2011). Taking over the West coast Tupac dominated his side of the map. While the Notorious B.I.G. aka Biggie was representing the East coast with a new style of Rap that streamed thought the city of New York. Fans from coast to coast have recognized the up coming new rap stars and the talent that they have brought to Hip-Hop. Each side of the coast supported either Biggie or Tupac. With the new styleRead MoreEssay On Tupac1450 Words   |  6 PagesJuliana Quintanilla Gary Greg Music 103 1 August 2017 Tupac Shakur   Ã‚  Ã‚   Tupac Shakur was born in Harlem, New York on June 16, 1971, as Lesane Parish Crooks. Both his mother and father were members of the Black Panthers which was an African American organization formed to improve civil rights. At the age of 13, he   began his acting career in the production, â€Å"Raisin in the Sun† at the Apollo Theater. Tupac’s mother was single mother two and struggled with money, forcing them to move around a lotRead MoreTupac Shakur s The Rap Game1345 Words   |  6 PagesIn 1998, Tupac Shakur released the song, â€Å"Changes,† directly dealing with the war on drugs, the treatment of African Americans by police officers, and the struggles of living in the ghetto. Hip-Hop music in general tends to be very impactful towards the African American community. Tupac has always stood out in the rap game because of his ability to be poetic and show feelings while being a gangster rapper at the same time. Changes is one of Tupac Shakur s mo st famous songs. The rapper compromisesRead MoreCommemorative Manuscript on Tupac Shakur Essay901 Words   |  4 PagesCommemorative Manuscript on Tupac Shakur Central theme: Tupac was a very misunderstood individual, and a lot can be learned from his life. 1. When most people hear the name Tupac, they think of a tattooed thug, a gangsta rapper killed in a tragic shooting who only got what was coming to him, a man who lived by the gun, and who died by the gun. However, those people probably have never taken a chance to look beyond what their eyes tell them, past the ignorance and into the depths of the

Tuesday, May 5, 2020

Impact of Social E-Commerce Variables Customers Shopping Behavior

Question: Discuss about theImpact of Social E-Commerce Variables for Customers Shopping Behavior. Answer: Introduction: Electronic commerce or e-Commerce is a facility to trade products through internet and social media. Technologies like mobile commerce, e-fund transfer, inventory management system, supply chain management and online marketing are introduced with the emergence of e-commerce. In modern era, use of internet, World Wide Web and e-mail has increased transactions through e-commerce. Online shopping facilitates retail sales directly to the consumer. A transformation in electronic, entertainment, apparel and consumer goods industry has been brought about by the introduction of e-commerce (Abou-Shouk, Lim Megicks 2016). In e-commerce, the customer takes into account both the cost and the revenue at the same time. The process of cost and revenue analysis helps in making strategy decision related to marketing activity, which in turn significantly can affect the organizations profit. Technological advancement of electronic devices made information accessible to all in varieties of types, sizes and price. Thus, the current trend of business using World Wide Web internet, the organization in e-business occupies the centre area. The researchers found it important to study the extent to which these companies can affect e-commerce and e-business. The success and development of these companies depend much on the global trend of adopting World Wide Web internet. Consumer behavior studies the behavior of individual customers or group of customers. Design, price, packaging, positioning, income level, age, gender all factors influences consumer behavior. Theories of the consumer behavior deals with the emotion and psychology of a consumer while buying products. Consumers are considered as rational economic individual. Adaptation of digital technology has changed on large scale the buying behavior of the consumer. The purpose of this report is to find out the factors influencing online shopping and at the same time develop a comprehensive study on online-shopping behavior of the co nsumer. This report also deals with the factor that discourages consumers from the usage of online shopping. Literature Review: Ecommerce is defined as the activity of buying, selling and exchanging goods and services over Internet without any physical contact between the buyer and the seller. There are four categories of E-commerce. In B2B e-commerce business transaction between companies is conducted over Internet through electronic support. According to Hyun Shik Yoon, Luis G. Occena, the business enterprises that sale their products to the consumers over internet is known as B2C e-commerce. Online transaction of products and services between two customers is C2C e-commerce. In C2B, a business extracts value from the customers. Factors Affecting Consumer Behavior in Social E-commerce: Social Media: According to the journal named Social commerce constructs and consumers intention to buy by Nick Hajli, social commerce has evolved as a new stream under E-commerce. It has enabled the suppliers to reach the customers through increased interaction. It has become popular through social networking sites. Social trends bring changes in e-commerce. Therefore, it is important for e-commerce retailers to engage themselves socially. Initially, while purchasing a product e-commerce is mainly used for making online transactions like payments without visiting the store physically. Shopping is considered as a social activity where individuals are interested in visiting stores with their near and dear ones and share their experiences with their peers. With the use of e-commerce sites, shoppers expect a similar kind of social experience while transacting with the sellers. Studies have revealed that consumers buying decision are influenced by the decision of their peers. Choice of e-commerce sites , choice of brands are some of the factors that are influenced by the decision of their friends and relatives. Social media like Facebook, Twitter are social platforms where ideas get exchanged (Doolin et al., 2012). Retailers use social media as a platform to advertise their products. Brand name perception is shared and is modified by users on social platform. Thus, it becomes important for an organization to transform itself from an individual entity to a community entity. Visibility and awareness about the company products increases with the appreciation and recommendations on social networking sites. The strength of social media lies in its ability to spread the information worldwide (Fang et al., 2016). Thus, firms popularize their products using social media as the platform. Consumers pass through certain phases while making an online purchase. Nick Hajli suggested that social commerce has introduced a new model of business of online commodities. Social commerce support online communication between the customers and the suppliers. This process is done on with Web2.0 application. Thus, an online community is developed which encourage the customers to share their experience and knowledge about the online purchase f goods and services. Social Commerce Contrast: Customers buying online products have a different experience compared to the customers buying offline commodities. According to the researchers that social media act as the social platform where consumers socialize themselves. These platforms empower the consumers to share their experiences over social networking sites. Customers can readily post their reviews and ratings on a particular product. These reviews and ratings provide important information to the potential customers. These reviews and ratings help a product to gain popularity. Customer feedback and ratings increases the level of trust (Yadav, Rai Srivastava 2014). However, the identity of the customers giving the reviews affects the potential consumers level of trust. Fake reviews and ratings are often produced to popularize a product. In case of offline shopping, the customers interact with the vendors before buying a commodity. On the other hand, in online shopping consumers rely more on the reviews and ratings. The so cial platform facilitates these interactions among the consumers. Members of the social media participate in different groups to increase the level of interaction. Trust: According to psychologist, trust is a personality trait. Those having high propensity to trust others easily tend to buy online goods as said by Hyun Shik Yoon, Luis G. Occena. Trust is the focus in all economic activities. Uncertainty is the main factor in case of social transaction. Trust plays an important role when perceived risk is high. Social media increases the interaction between the people over internet. A study on social commerce shows that customers want to decrease the level of uncertainty and risk before buying any product. It is argued that e-commerce sites give a detailed account of the products and services. This is facilitated by the social networking sites. Here, customer loyalty plays a crucial factor role. Hyun Shik Yoon and Luis G. Occena suggested that customer loyalty increases the revenue and profit of a business, which in turn helps in its growth and success. Technology and information techniques tend to change consumer behavior. In case of traditional shopp ing, consumers have some expectations from the company they have chosen to buy the products. Customers satisfaction and dissatisfaction influences customer loyalty and trust towards a brand/company. Trust is an important factor in all successful transaction. After sale, feedback depends much on the factor trust (Flanagin et al., 2014). Online-shopping activity is carried through electronic medium. Therefore, the consumers cannot either touch or feel the product before buying. Based on the information provided by the retailer on the online-shopping portals, consumers make their buying decision. The availability of information with respect to time curbs decision of the consumers. Buying Intention: According to Hyun Shik Yoon, Luis G. Occena and Nick Hajli buying intention depends various factors: Social gender roles show distinctive differences in buying attitude. Purchasing behavior is different in a masculine society from that of a feminine society. In a masculine society, a male shopper does all the buying decision while in a feminine society a female consumer does all the purchasing decisions. Studies revealed that males are more prone to do online shopping and online transaction compared to females (Mohseni et al., 2016). People in the age group between 18-35 years prefer online shopping. It can be assumed that this group of population belonging to this age group is busy with their career, marital relation and occupational activity. Thus, they have less time to visit stores physically (Ghandour 2015). On the other hand population belonging to the age group 60-80 years are often found avert to online shopping due to lack of knowledge to use electronic gadgets. Globalization: Globalization takes business beyond domestic and national boundaries. Technological advancement is the main driving force of globalization. Consumers, investors, businesspersons are all actors in the process of globalization. E-commerce is a process of exchanging goods over internet. All geographical boundaries disappear in business through e-commerce, making all buyers and sellers potential consumers and suppliers. Amazon, Flipkart, eBay are a few examples of business-to-consumer transactions. Globalization promotes e-commerce and online trading (Corbitt, Thanasankit Yi 2013). E-commerce has enabled business to communicate and make transactions anytime and anywhere. Conclusion: In the modern era of internet, e-commerce is gaining popularity. A detailed analysis reveals the factors that influence e-commerce and online shopping behavior of the consumers. In the present time of technological advancement, E-business is a modern method of changing tools used by the organization. This report is done to identify the impact of social ecommerce variables on e-business. These factors have contributed to the fundamental changes in the process and nature of the business management. Globally e business sector has adopted the idea of e-commerce applications. The importance of this study is to judge the variables affecting the relationship between e-commerce and sales pursuit. Here, time is considered as a important factor in e-commerce and e-business. So from the point of view of business, with less time spend on each transaction, more transaction can be done on a particular day. This became a reason why e-commerce has replaced traditional way of shopping. For example, c onsumers with different income groups also have different approach towards acceptance of e-commerce. Higher income groups are more prone to buy goods and services over internet rather than physically visiting a store. On the other hand, low-income groups still prefer visiting stores physically while buying goods and services. Again e-business and e-commerce is much more cost effective compared to traditional way as e-commerce is useful in payment both from consumer and supplier side. In e-business, and transacting through e-commerce no middleman factor play here as in case of traditional business. Hence ecommerce is much more cost effective than traditional business. For example, Dell, a company in computer business, practices the methods of e-business without using any middleman. Retailers often exploit social medium to communicate with their potential customers. Social integration provides the retailers and the marketers to better understand the consumer behavior (Wang, Yu Wei 20 12). References: Abarbanel, B., Rahman, A. (2015). eCommerce market convergence in action: Social casinos and real money gambling.UNLV Gaming Research Review Journal,19(1), 4. Abou-Shouk, M. A., Lim, W. M., Megicks, P. (2016). Using competing models to evaluate the role of environmental pressures in ecommerce adoption by small and medium sized travel agents in a developing country.Tourism Management,52, 327-339. Agudo-Peregrina, . F., Hernndez-Garca, .,Acquila-Natale, E. (2016). 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J., Pure, R., Markov, A., Hartsell, E. (2014). Mitigating risk in ecommerce transactions: perceptions of information credibility and the role of user-generated ratings in product quality and purchase intention.Electronic Commerce Research,14(1), 1-23. Ghandour, A. (2015). eCommerce Website Value Model for SMEs.International Journal of Electronic Commerce Studies,6(2), 203. Gong, W., Stump, R. L. (2016). Cultural values reflected in the adoption of social networking sites.International Journal of Technology Marketing,11(3), 360-378. Leonard, L. N., Jones, K. (2015). Consumer-to-Consumer Ecommerce: Acceptance and Intended Behavior.Communications of the IIMA,14(1), 1. Mohseni, S., Jayashree, S., Rezaei, S., Kasim, A., Okumus, F. (2016). Attracting tourists to travel companies websites: the structural relationship between website brand, personal value, shopping experience, perceived risk and purchase intention.Current Issues in Tourism, 1-30. Wang, X., Yu, C., Wei, Y. (2012). 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